Vivid, funky, and eclectic wrap up this vintage fashion boutique.  Amarcord's selection consists of pieces from the 1940s to 1980s, with most pieces from European designers.  The lacquered white walls and shelves of their SoHo location frame vibrant pieces arranged by color with jewelry in the center and handbags and shoes at the ends.

The clothing is surprisingly affordable for having designers such as Dior and Lacoste, with pieces ranging from $30-300+.  The best thing about Amarcord is you don't feel like you're buying pre-worn clothes, the quality of selection is superb and makes you wonder how 1950s cardigans and 1980s colored denim ever went out of style.  The collection isn't entirely season-specific, with some coats and sweaters available year-round, in addition to having fun, floral 1970s tops in the summer.

The accessories are the most fun to play dress-up with.  The great costume and vintage jewelry ranges from $70-250+, with some fantastic necklaces, including a gold and colorful rope-wrapped $140 choker.  The bags, shoes, hats, belts, and gloves are in great condition and are easy to accessorize with modern looks.