Location - 276 Lafayette Street (near Prince)

You feel like you're stepping into a carnival when entering this bright British boutique with its rainbow checkered floor and cartoon window illustrations.  Don't let the child-like decor fool you, there are some serious shoes for those who want to make a statement with their feet.  Just as the name suggests, Irregular Choice is stocked with options outside the norm with playful, bold shoes that are meant to demand attention.

With prices ranging from $85-$200 you can find flats, heels, boots, sandals and sneakers in unique patterns and colors with details of leather, fringe, ruffles, metallic, pleating and rope.  The bold color combinations and trendy cuts can spice up any outfit and are meant to bring fun and comfort to your feet.  You can find great twists on basics, such as ankle boots in a zig-zag pattern for $115, or stay on-trend with colorful foldover boots normally $200, but can be found on sale for $119.  Special touches such as curved heels, fabric covered buttons and intricately cut-out spirals make every pair unique and most styles come in both go-to neutrals and fun vibrant colors.

There is also a selection of footwear for men and babies and a small collection of bags and accessories.