What is the Boutique of the Week?

With a belief that everyone can use a little retail therapy, The Boutique of the Week helps guide you away from the New York City chains and expensive designers and directly to the most unique and affordable boutiques in the city. 

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Entries in Lingerie (3)

Wednesday
Dec092009

Darling

Location - 1 Horatio Street (at 8th Ave)

Darling is a boutique that lives up to its name, with window displays full of breezy dresses and an interior stocked to the ceiling with a mix of trendy pieces and vintage must-haves, you are sure to find something for every season. Piles of accessories fill every nook and make you feel you've stepped into a closet begging to play dress-up in. Hats, scarves and purses hang off mirrors, with colorful casual wear and trendy evening wear framing a table toppling with jewelry and accessories.

Great pieces for all body types can be found by Tulle, Luna, Autumn Cashmere, BB Dakota, Velvet, Kensie, Susanna Monaco, Max and Cleo, and Heartloom.  Dresses ranging from trendy minis to draping jersey can be found from $50-$300+ and tops from bohemian to tailored range from $30-$200.  In the winter months, they have a huge assortment of coats and jackets with everything from jewel-toned peacoats to fur-lined bombers ($70-$350).  Despite Darling's large stock of clothes, they out-do themselves with their abundance of accessories.  Scarves can be found piled and draped during all months of the year ($30-$150), as well as headbands, hats and purses, including rows of colorful clutches (around $80).  Jewelry in both gold and silver vintage and plastic trendy costume can be found hanging from decorative branches next to classic lingerie with feminine ruffles and lace.

The staff is friendly and energetic and happy to help fill any wardrobe hole.  Don't miss heading downstairs to the basement where there are more dressing rooms, a rack dedicated to vintage finds from the 1950s-1980s, as well as a full wall of sale items that are constantly updated and reduced.  Darling also hosts many events where pieces such as the Little Black Dress are celebrated with promotions and cocktails.

Monday
Jul202009

Sugar Cookies

Location -  203 West 19th Street (between 7th & 8th Ave)

Celebrate femininity in this comfortable boutique with beautiful lingerie selections and soothing decor.  This light and airy boutique with its white walls and subtle pink flowers has been open for a year and is already a neighborhood favorite with their stock of flirty lace and practical basics.

Delicate fabrics come in sizes ranging from 30A-36F with a variety of styles to choose from.  The atmosphere and style have a European quality, with brands including Huit, Cosabella, Simone Perele, Chanelle, and B.Tempt'd.  Bras range from $35-$120 and panties are $10+ and come in essential lightly padded neutrals to tastefully seductive lace pastels.  Classic pajamas, camisoles and butter-soft sleepwear by Skin are irresistable to touch.  In the summer months check out their small but bright selection of mix-and-match swimwear by Huit and Vitamin A ($50-$150).  You can also find great bridal shower gifts and maternity pieces.

The best part of Sugar Cookies is the feeling you get when entering - you are greeted and helped by warmth and are assisted in finding the perfect piece to make you feel both feminine and sexy.

Sunday
May242009

Lovesong 422

Location - 441 East 9th Street (between 1st Ave & Ave A) 

Lovesong 422Lovesong 422

Tucked near Tompkins Square Park is Lovesong 422, a small boutique filled with well-cut, vintage-inspired clothes that could fulfill any shoppers dream.  Not only do all the pieces feel one-of-a-kind, the affordable prices make you giddy with excitement.  The small space is filled with the just-perfect amount of dresses and tops so there is enough variety to keep you thumbing through the selection.

Dresses and tops range from $30-175 and include beautiful maxi dresses, airy floral tops, and clean-cut tailored shirts.  The vintage-inspired cuts, patterns, and color combinations transform to any body type.  Lovesong 422's Spring inventory includes brands such as Hooch, Trinity, and Industry, in addition having their staple fun girlie underwear by Honeydew.

The vintage and vintage-inspired jewelry collection are adorable and include everything from an '80s gold owl pendant necklace for $20 to a silver water-faucet necklace for $80.  Great bangles and earrings are casually displayed and the friendly staff is quick to encourage trying anything and everything on.

UPDATE: Sadly Lovesong 422 has closed.