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Helianthus

SoHo

Helianthus has recently moved to Soho where you can find a wide selection of bright prints, stylish shoes, and on-trend clothing filling the racks. You can often see friendly owner and FIT alum Grace Wang offering suggestions and pointing out new arrivals in her purple-walled feminine store.

Designers are well edited and include a mix of established and up-and-coming brands, and all display a slight edge and personality to their designs. You can find pieces from Wildfox, Siwy Denim, Parker, Mason, and Rory Beca with prices ranging from $50-$250. It’s easy to find casual day and trendy evening looks with a wide range of dresses, skirts, and tops to choose from. Favorites include a bold print maxi dress for $86 and a classic red ruffle dress for $206.

Displayed throughout the store are jewelry and accessories that would be fun additions to any wardrobe. Jewelry with animal pendants, beads, and oversized baubles fill a display case (our favorite is the elephant pendant necklace for $28). Jeffrey Campbell shoes line the walls, and scarves and bags are tucked on shelves and tables.

Helianthus is a perfect boutique for finding on-trend items to stand out every season. With friendly service and a fun atmosphere, it’s a definite stop while shopping in Soho.