Honey in the Rough is a hidden gem of a boutique with a warm space that's enhanced by the incredibly friendly and helpful salespeople and topped with with dozens of dazzling colored dresses. Filled with feminine pieces that range from flowing prints to skimming solids, there is a dress for anyone who isn't afraid to try on something fun.

Honey in the Rough focuses on unique dresses that are made to add a modern and flirty twist to any wardrobe. Handpicked by owner Ashley Hanosh, each piece is chosen for its particular pattern, color, and wearability. Not only does she care to keep her stock constantly updated, but she gives every customer a personal shopping experience and styling tips. Dresses range from $200-$450, with most around $300. Among the nearly 50 designers are intricate and luxurious pieces from Tsumori Chisato, dresses with attitude from Peter Jensen, and whimsical handcrafted frocks from Emma Cook. It's easy to get overwhelmed by the volume of color and variety of dresses, so definitely take advantage of the boutique's expert salespeople. 

This boutique's secret weapon is they have their own private beauty studio in the shop. Award-winning makeup artist Rosie Rodriguez has quickly gained many fans with her brow shaping and makeup lessons.

Honey in the Rough makes it easy to spend an afternoon shopping, beautifying and enjoying the comfort and charm of one of the Lower East Side's staple boutiques. A definite stop for anyone looking for personal attention and statement-making dresses.